Jan 12

DESIGNER PROFILE / Josephine Scott London

Having worked with some of the biggest and best British bridal fashion houses, exclusive designer, Josephine Parkhill has been making her mark in the industry for 20 years. With an eye for design and a passion for beautiful fabrics, Josephine Scott takes you to the world of luxury and romance. Her collections are unashamedly feminine, with a focus on luxurious fabrics with a modern day twist. With her second collection under her belt and a new label flying onto the red carpet, we were excited to catch up with Josephine to see whats in store for 2024.

Established in 2022, the brand, Josephine Scott, was inspired by romantic glamour and all things beautiful. Believing that true beauty comes from within, the designs go above and beyond to bring out the individuality of each bride. Developed with the fabric as the starting point, focusing on architectural elegance with structured necklines and unexpected, yet timeless design details. Sculptural, clean lines and silhouettes are juxtaposed with soft textures and romantic sheerness for a modern interpretation of femininity to create the ultimate in luxury, modern romance British bridal wear.

Let's find out more about this talented British designer

Why bridal?

JP: Designing a bridal gown is such a privilege. Not only am I able to create beautiful gowns, but they are items that add value to the bride’s life. The gown becomes part of her life journey, a dream come true, and a photo passed on for generations.

What’s your earliest memory of fashion design?

JP: I loved watching My Fair Lady with Audrey Hepburn on repeat as a child, I remember feeling drawn to the stunning costumes and how transformative they could be… How, without words, they can tell you a person’s life story! From this I studied costume designers such as Adrian, always being drawn to the glamorous gowns and places you could wear them.

What do you do when you’re not working?

JP: I have a young family and a lot of my time is spent having fun with them. However, I make time for close friends and enjoy many social events and stylish restaurants.

Do you keep sketches of all of your designs?

JP: Yes. I keep a sketch of every design. I refer back to them often as a source to continually develop and improve for future collections.

Do you have a signature style?

JP: Modern romance with a signature British elegance and sophistication.

What does your bride look like?

JP: Rather than looks, it's more who she is. My brides are confident, respectful and secure in who they are, choosing a gown to reflect the woman they have, and are still becoming.

If you were getting married in the UK next year, where would the wedding be, and what would you wear?

JP: I would still choose my wedding venue – Berkeley Castle. It had the perfect mix of tradition, history and ultimate fun with a fabulous Ceilidh. I would also still choose my wedding dress: 'JOSEPHINE' with the beautiful high-neck French lace jacket. To celebrate my 10th anniversary and the first-ever Josephine Scott gown I designed.

Which boutiques stock you in the UK?

JP: We have been overwhelmed with the support of many leading bridal boutiques across the country and love working closely with all of them.

What makes a good bridal boutique great?

JP: Experience! Experience! Experience! We are in awe of the extras boutiques now offer their brides. The attention to detail, décor and service they provide go above and beyond to create the ultimate wedding gown shopping… even offering fully serviced bars and private rooms! We love visiting them as much as the brides!

What makes you unique, and successful – what is your USP?

JP: My vast experience and knowledge of the industry, combined with a drive and purpose to create gowns that make brides feel empowered and beautiful while working closely with our stockists to ensure they have the best choice at the correct price to sustain us both for long-term business together.

Whose accessories complement your designs the best?

JP: This is such a hard question. There are so many talented accessories designers that we love working with an all have stunning pieces that complement each gown which creates different looks. Designers we have worked with recently include; Cornelia James, Victoria Percival, Halo & Co, Gibson Bespoke, Saint Elizabeth and Dolecka.

"Timeless style is eternal." Josephine Scott is the epitome of luxury designs for sophisticated brides.

What's in store for 2024?

"I’m thrilled to share the news about out new showroom at the stunning Luton Hoo Hotel. This is an incredible opportunity for boutiques to view our latest collections in a luxurious and elegant setting.

Despite attending all of the main trade events, we haven’t always had the time to spend with our buyers that I would like to have. Building relationships based on trust and mutual prosperity is important to me, and now we have the time and the space to do what is not always possible on the stand at trade exhibitions.

The beautiful surroundings and rich history of the hotel align perfectly with the aesthetic of our design’s, which we will be featuring in many of our campaigns throughout 2024. We wanted to create an immersive experience for our buyers and Luton Hoo provides the perfect atmosphere to do so.

By hosting our showroom at Luton Hoo, we aim to offer boutiques and retailers a unique and inspiring environment in which to view our collections. The luxurious setting and special services we can now offer will enhance their experience of the buying process and leave a memorable impression – of both the collection and their delicious afternoon tea!

Set in 1,065 acres of Bedfordshire countryside and dating from the 18th century, Luton Hoo is renowned for its rich history. With traditional interiors, lavish style and antique furnishings, its décor pays respectful homage to the characters that once frequented the mansion. The Mansion House is the perfect setting to showcase Josephine Scott London’s luxury collections and is easy to access by car or various public transport options."

Josephine and her team will be showing the beautiful new collections at Harrogate and The White Gallery, to book your appointment, contact nicholas@josephinescott.co.uk