Dando London's ‘True Love’ collection 2024

Sep 6, 2023

Wedding Industry News is delighted to bring you an exclusive preview of the brand new bridal collection by Dando London, which effortlessly captures the essence of modern glamour…

Over to them to explain more about the new True Love collection and its inspiration: "Wedding gowns that empower brides to be fearless, expressive and adventurous. The collection explores the passion that burns within when you are truly in love."

Drawn to its boutique stockists by the stunning photography, brides will be smitten with these gowns from the very first second they see them: "Every detail in the new Dando London collection is designed to inspire the bride and to ensure she falls in love all over again. 3D shimmering floral appliqués, iridescent tulle, flowing ethereal fabrics and exquisite 3D lace help cast a magical spell. Stunning, flattering silhouettes and body-celebrating construction capture the essence of the modern bride with show-stopping, head-turning gowns.

Fall in love with a collection of self-expressive styles, including, dramatic ball gowns, playful mini dresses and chic ultra-versatile, multi-wear gowns with detachable sleeves, billowing overskirts and dramatic trains. Featuring exquisite designs and mesmerising details, reflecting the collection's theme of romance and femininity, with a twist of powerful passion, encouraging brides to be daring and authentic on their journey of love."

And what next for this iconic label? "In 2024 Dando London is continuing to look at innovative ways to improve our partnerships with our valued stockists. In conjunction with increased marketing to drive consumer demand, we plan to explore interesting new, more collaborative ideas that will contribute to greater awareness of the Dando London brand, ensuring brides actively seek out boutiques that are stockists of Dando London wedding dresses. Also, as our gowns can be customised, we are looking at ways to increase this customisation knowledge for both our stockists and the brides-to-be. So many brides appreciate that they can order a unique creation for their special day."