WINTERVIEW - Casablanca Bridal

Renowned for their dedication to craftsmanship and personalized service, the brand continues to captivate brides worldwide. In a recent interview, the creative mind behind Casablanca Bridal shared insights into their design process, inspirations, and what makes a Casablanca gown truly unforgettable. Read on to discover the artistry and passion behind one of the industry's most beloved bridal labels.

1. Tell us about Casablanca Bridal. Can you share the story of how the co-founders met? What inspired the creation of Casablanca Bridal, and how did it all begin?

Casablanca Bridal was founded in 1997 by husband-and-wife team Kevin and Gloria Lu, who remarkably met and married within just seven days after Gloria’s parents introduced them on a train ride in Asia. With no initial experience in bridal fashion—Kevin being a former general surgeon and Gloria a fine arts student—their shared passion and determination quickly turned the company into one of the industry's most successful bridal brands. Their vision was to create beautiful, high-quality gowns accessible to all brides, which earned them prestigious awards like Bridal Designer and Manufacturer of the Year.

Over 25 years later, Casablanca Bridal proudly continues expanding with new labels, each catering to distinct bridal aesthetics.

2. Who designs for the label? As a family business, how has your involvement shaped the company’s vision and direction?

Casablanca Bridal’s designs are crafted by co-founder Gloria Lu and her daughter, Creative Director Crystal Lu, creating a unique blend of timeless elegance and modern sophistication. As a family-run business, their close collaboration ensures consistency in quality, attention to detail, and an enduring commitment to innovation. This familial dynamic shapes the company's inclusive vision and allows the designers to deeply connect with brides' evolving preferences and needs. Their combined creativity continually reinforces Casablanca Bridal's position as an industry leader in customised, beautifully crafted bridal fashion.

3. How does Casablanca Bridal approach customisations to meet the unique needs of brides?

Casablanca Bridal distinguishes itself through unlimited customisation options, offering brides the freedom to personalise their gowns to perfectly fit their style, comfort, and body shape. With complete control over production at their private manufacturing facility, Casablanca Bridal provides made-to-measure gowns that minimise the need for alterations. Unlike other bridal companies, Casablanca Bridal never discontinues any gown style, enabling brides to confidently select from decades of popular designs. This unique, inclusive approach ensures every bride's gown is individually tailored, reflecting her personal vision and celebrating her unique love story.

4. What role does the private manufacturing facility play in maintaining the quality and exclusivity of Casablanca Bridal gowns?

Owning our private manufacturing facility allows Casablanca Bridal complete control over every step of production, from initial concept and fabric selection to final garment inspection. This ensures each gown consistently meets the brand’s rigorous quality standards. It also supports our commitment to sustainability and ethical manufacturing practices, significantly reducing our environmental impact. This private facility enables us to provide brides with exclusive, made-to-measure gowns, guaranteeing a perfect fit without compromising on affordability, quality, or creativity.

5. Can you provide insights into the newest collections and what brides and boutiques can expect from your upcoming designs?

Our latest 2026 collections—including Casablanca Bridal, Beloved, and Le Blanc—are designed with femininity and versatility in mind. Brides can expect gowns that blend timeless elegance with modern trends, featuring luxurious fabrics, intricate lace details, and comfortable constructions. Our made-to-measure gowns ensure every bride feels celebrated, with extensive customization options to craft a personalized wedding day look. From bold statement gowns in Casablanca, free-spirited designs in Beloved, to sleek minimalist aesthetics in Le Blanc, our new collections offer styles for every bride's unique taste and personality.

Casablanca “Eternities Edge”

Beloved “Gossamer Dreams”

Le Blanc “Echoes of Serenity”

6. How does Casablanca Bridal balance tradition and innovation in its designs?

Casablanca Bridal achieves this balance by respecting classic bridal traditions while continuously seeking inspiration from modern brides' creativity and preferences. Every gown is thoughtfully designed to marry timeless romance with contemporary elements, allowing brides to maintain tradition while expressing individuality through innovative customisations. Our approach ensures brides never have to compromise between fashion and fit, as we blend tried-and-true silhouettes with fresh, modern detailing. This harmony of tradition and innovation ensures Casablanca Bridal gowns remain both current and timeless.

7. What sets Casablanca Bridal apart from other bridal brands in the industry?

What truly sets Casablanca Bridal apart is our commitment to quality, customization, and meaningful service. Our gowns are meticulously crafted to each bride’s exact measurements, offering inclusive sizing that empowers all brides to feel confident and celebrated. Our privately owned manufacturing facility allows extensive customization options at accessible prices, eliminating style discontinuation and excessive alterations. Additionally, our co-founders’ non-profit, Celebrate Forever, emphasizes the company's genuine investment in helping couples build lasting, meaningful marriages beyond their wedding day, creating positive change in their communities and the world.

Real brides in custom gowns:

Madison Fendley: photo by @rickybailliephotography

8. Are there any memorable moments or milestones from the company’s journey that you’d like to share?

One particularly special milestone was the launch of the Le Blanc collection, a private label designed by Creative Director Crystal Lu, the founders’ daughter. This marked a significant moment for Casablanca Bridal, symbolizing the passing of the design legacy to the next generation. Le Blanc exemplifies Crystal’s innovative vision, characterized by sleek, minimalist designs crafted from luxurious, contemporary fabrics. This collection's success highlights the company's continued evolution, family-driven passion, and commitment to embracing fresh perspectives and modern aesthetics.

9. What advice would you give to boutiques considering working with Casablanca Bridal?

Boutiques partnering with Casablanca Bridal can expect to receive trend-setting, quality gowns that consistently appeal to a diverse range of brides. With our unique made-to-measure process, inclusive sizing, and customisable designs, retailers can confidently meet brides' individual preferences without the hassle of significant alterations. Our commitment to never discontinuing styles ensures stores achieve impressive returns on investment through repeat orders of popular gowns. Working with Casablanca Bridal means investing in a strong, supportive partnership that prioritises both retailer success and exceptional bridal experiences.