WINterview / White Fleur Agency
White Fleur Agency is a UK-based modern sales agency set up by industry professional Daisy Keane designed to develop brands and connect them with high-performing bridal stores to build long-term success. Relationship-focused Daisy believes in maintaining strong partnerships between brands and boutiques!
Daisy says "White Fleur is also heavily marketing focused - in today's society which is very marketing lead we work with brands to develop a strong marketing presence for the UK - strengthening market share and gaining high repeat orders for stockists."
She believes in working in a modern concept for the fashion-forward bridal brands, boutiques and brides. With a relationship approach, always building to a buyer's mindset. Focusing stores towards the buyer's mindset is an ethos that runs through White Fleur, starting from the first point of contact with any brand they partner with. She says "We ensure full transparency from the supply chain, marketing plans and collection timings - this ensues clear communications with stockists and a greater understanding of who they are buying into."
Listen to Daisy as we discuss The Buyers Mind over on the Wedding Industry News Podcast
"We are here to make sure it's worth it! For the brands and for the boutique investment - we want strong partnerships for long-term success."
THE BRANDS
Daisy tells us more about her impressive portfolio of international brands...
Wona Concept - A power Brand for the Modern bride - a cross-section of fashion-forward designs and an obtainable price point, a Ukrainian-based company with one of the strongest marketing campaigns within the industry currently.
Yolancris - Barcelona-based ateliers, Yolancris was born with the purpose of revolutionising the bridal sector, exquisite designs showcasing the very best of Bridal fashion.
Eliza Jane Howell - A British-born designer, showcasing the very best of beadwork - each dress is individually made by combining traditional and modern techniques, its is this which truly creates a modern heirloom with every Eliza Jane Howell gown.
Caroline Castigliano - A British Icon, at the forefront of Bridal for over 30 years. Each and every Castigliano Gown is meticulously handcrafted in the UK making the label a triumph of British design and craftmanship.
Victoria Collection - New to the UK market - Victoria is produced in Seville, catering for the classic modern bride . I was blown away with the quality of this brand and excited for their future.
The Loved One - modern Sustainable heirlooms, handcrafted in Canada - each piece can be customised to ensure that every single detail is perfect for the bride.
Ett Hem London - With a Vision to create a range of bridal flowers. Ett Hem is a design-led curation of the highest quality faux flowers, 'the Forever flowers.'
THIS AUGUST! THE FIRST WHITE FLEUR BUYING SHOWROOM
This August brings the first White Fleur Bridal buying showroom, at the stunning Aisle Edit in Oldham, near Manchester. Buyers will be able to view and buy from the latest collections and be the first to see some of the incredible new designs.
"We wanted to create a beautiful, calm environment in the UK for buyers to view the brands we represent in a focused way. This will be a part of White Fleur Agency moving forward and we will be hosting a number of showrooms throughout the seasons."
As well as the two buying days on Wednesday 28th and Thursday 29th August, they will be hosting a bridal business social on Wednesday evening, 28th August 7pm-9pm. Open to brands, designers, press and boutiques, an opportunity to network and chat all things bridal in a relaxed (but beautiful) environment.
Daisy says "We are so excited about this event, it's another step into the future for White Fleur Bridal Agency."
Register your place via whitefleuragency.com
Get in touch at www.whitefleuragency.com
Follow @whitefleuragency
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